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Join us for the #KidsCancerPain Thunderclap

July 25th, 2016

Children with cancer experience pain, often severe and prolonged, over the course of their disease and treatment. Unfortunately, we know that children with cancer don’t always receive the best pain management possible, and that parents are often looking for more [...] read more

We’re Reaching Millions of Parents Online with #ItDoesntHaveToHurt

April 14th, 2016

We just hit the mid-point of our 12 month #ItDoesntHaveToHurt social media initiative and LOOK how far we have come. Thanks to our partnership with Erica Ehm’s, in addition to creating some fun online content about children’s pain for parents (all [...] read more

Seeking siblings and a parent for a new research study

February 22nd, 2016

Do you have two children who are both between 8 and 12 years old? We are looking for siblings between the ages of 8 and 12 years old, and one of their parents to take part in a fun research study at the IWK Health Centre about how children act when they are in pain. [...] read more

Overview of “It Doesn’t Have to Hurt” First Quarter Program Content

January 7th, 2016

It’s been 3 months since the launch of our “It Doesn’t Have to Hurt” initiative. Our interim report from showed that, as of Dec 3, our first quarter content had over 6 million content views! Below are the 1st quarter content summary with links – please [...] read more

Vote for the “It Doesn’t Have to Hurt” launch video!

November 3rd, 2015

We need your help! The Canadian Institutes of Health Research (CIHR)’s Institute of Human Development, Child and Youth Health (IHDCYH) is running a YouTube video contest, and the animated video from the “It Doesn’t Have to Hurt” launch event is under [...] read more

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