Blog: We’re Reaching Millions of Parents Online with #ItDoesntHaveToHurt

April 14th, 2016

We just hit the mid-point of our 12 month #ItDoesntHaveToHurt social media initiative and LOOK how far we have come. Thanks to our partnership with Erica Ehm’s, in addition to creating some fun online content about children’s pain for parents (all based on research evidence), our #ItDoesntHaveToHurt content has reached millions of parents around the world online! The initiative has generated over 72 million impressions (i.e.., content views) so far! Check out our latest blog about the #ItDoesntHaveToHurt initiative for the Canadian Association of Paediatric Health Centres, one of our partners in this project

We held our first #ItDoesntHaveToHurt Twitter party on March 1st where parents, researchers, health professionals, and the team at YMC united online for a discussion about children’s pain. The Twitter party triggered more than 2,000 tweets about children’s pain that generated over 45 million impressions, reached over 5 million people, crashed a server, and trended in Canada – all in just ONE hour! You can link to a summary of highlights from the Twitter party below.

Links to our #ItDoesntHaveToHurt content published to date also appear below. We all have part to play in helping make sure research evidence about children’s pain gets to the parents who need it. You can help by simply clicking on the content links and sharing them over your social media networks!

Stay tuned for more great content in our 3rd quarter which will be launching on April 21st!

Click here for a Storify summary of the #ItDoesntHaveToHurt Twitter party held March 1st

Click here for a report about the launch event held on September 21st for #ItDoesntHaveToHurt


Below are the links to the #ItDoesntHaveToHurt content to date.



Social Media Images

Facebook Polls

  • Feb 25: Facebook Poll w/Giveaway 4 (What do you think doctors and hospitals should provide to parents to help manage their child’s post-op pain at home?)
  • Feb 10: Facebook Poll w/Giveaway 3 (On a scale of 1-5, indicate how you feel about this statement and why: I am confident that I can recognize signs of pain in my child)
  • Jan 26: Facebook Poll w/Giveaway 3 (What strategies have you used to reduce the pain of needles for your kids and which methods mentioned in the video will you use?)
  • Nov 26: Facebook Poll w/ Giveaway 2 (What strategies have you used before to manage your baby’s pain and what new strategy will you use in future?)
  • Oct 20: Facebook Poll w/ Giveaway 1 (What strategies do you use when your child has a stomachache or headache?)

Twitter Parties